# an analytics dashboard for SaaS founders

**The space is crowded with founder dashboards and analytics wrappers, but the signals do not show a clear gap for another generic SaaS analytics dashboard.**

Confidence: medium  ·  94 signals  ·  checked 2026-08-01

[Full report with live links](https://showsitsworks.com/idea/an-analytics-dashboard-for-saas-founders)

## Who is already building this

*From data*

- @vercel/analytics has 18,577,347 monthly downloads and is a live analytics product from Vercel.
  - [npm: @vercel/analytics](https://www.npmjs.com/package/@vercel/analytics) `registries` — 2026-03-12
- @scarf/scarf has 46,453,341 monthly downloads and positions itself as Google Analytics for npm packages.
  - [npm: @scarf/scarf](https://www.npmjs.com/package/@scarf/scarf) `registries` — 2024-11-06
- @kong-ui-public/dashboard-renderer has 150,647 monthly downloads and renders analytics charts from JSON definitions.
  - [npm: @kong-ui-public/dashboard-renderer](https://www.npmjs.com/package/@kong-ui-public/dashboard-renderer) `registries` — 2026-07-31
- survey-analytics has 101,288 monthly downloads and is a dashboard component for visualizing survey data.
  - [npm: survey-analytics](https://www.npmjs.com/package/survey-analytics) `registries` — 2026-07-28
- There are many adjacent founder-dashboard projects on GitHub, including founder-analytics-dashboard, startup-metrics-dashboard, and Saas-Pulse, but the activity data is thin and their maintenance status is mostly unknown from the signals provided.
  - [VISHALLkandharee/Saas-Pulse-](https://github.com/VISHALLkandharee/Saas-Pulse-) `github` — 2026-03-31
  - [amruthavedantham/startup-metrics-dashboard](https://github.com/amruthavedantham/startup-metrics-dashboard) `github` — 2025-07-30
  - [WebSync360/founder-analytics-dashboard](https://github.com/WebSync360/founder-analytics-dashboard) `github` — 2026-01-16

## What people actually say

*From data*

- "What specific metrics are you supposed to monitor when you have dozens or hundreds of" — the Lazy Lantern founders describe being overwhelmed by too many metrics.
  - [Launch HN: Lazy Lantern (YC S19) – Detect Meaningful Patterns in Your Analytics](https://news.ycombinator.com/item?id=20679964) `hackernews` — 2019-08-12
- "Working on early stage teams in the past, I got tired of tracking and reporting even simple metrics." — Livedocs was built from frustration with manual reporting.
  - [Launch HN: Livedocs (YC W22) – Live data in your documents, without code](https://news.ycombinator.com/item?id=30735058) `hackernews` — 2022-03-19
- "Business teams waste hours waiting for data analysts to build dashboards" — CamelAI says dashboard creation is a bottleneck.
  - [Show HN: CamelAI – Perplexity for Your Data](https://news.ycombinator.com/item?id=42388425) `hackernews` — 2024-12-11
- "Most founder tools give you dashboards. Seleci gives you agents" — this is a direct complaint that dashboards alone are not enough for some founders.
  - [Show HN: Seleci – Pre-built AI agents that keeps your business running](https://news.ycombinator.com/item?id=47878237) `hackernews` — 2026-04-23

## People asking to be sold to

*From data*

- "I would pay for a service if it comes with a nice little dashboard and some decent stats" — explicit willingness to pay for analytics and stats.
  - [Visitor.js](https://news.ycombinator.com/item?id=3433492) `intent` — 2012-01-06
- "I’m looking for a tool like this." — the Openpanel thread is a clear buyer signal for an alternative to existing analytics tools.
  - [Show HN: Openpanel – An open-source alternative to Mixpanel](https://news.ycombinator.com/item?id=40439785) `intent` — 2024-05-22
- "Features I would pay for: Personal analytics dashboard" — a user explicitly names dashboard analytics as a paid feature.
  - [Free vs. paid: Would Twitter be better if you paid for it?](https://news.ycombinator.com/item?id=4279161) `intent` — 2012-07-23
- "Previously used mixpanel... but dropped it after that expired because it was going to be $x,000 per month." — price sensitivity is a real buying trigger for alternatives.
  - [Show HN: Openpanel – An open-source alternative to Mixpanel](https://news.ycombinator.com/item?id=40439785) `intent` — 2024-05-22
- "I’ve been working on a new feature that lets you create agentic data notebooks on top of your own databases" — the Pluk founder is actively building toward a dashboard/reporting workflow people may buy into.
  - [Ask HN: Im looking for indie hackers or small teams to test AI analytics tool](https://news.ycombinator.com/item?id=47345944) `hackernews` — 2026-03-12

## Where the opening is

*Model estimate*

- The signals do not show a clear gap in generic SaaS dashboards themselves; they show demand for simpler reporting, alerts, and easier access to data.
  - [Launch HN: Lazy Lantern (YC S19) – Detect Meaningful Patterns in Your Analytics](https://news.ycombinator.com/item?id=20679964) `hackernews` — 2019-08-12
  - [Launch HN: Livedocs (YC W22) – Live data in your documents, without code](https://news.ycombinator.com/item?id=30735058) `hackernews` — 2022-03-19
  - [Launch HN: Orbiter (YC W20) – Autonomous data monitoring for non-engineers](https://news.ycombinator.com/item?id=22512972) `hackernews` — 2020-03-07
  - [Show HN: CamelAI – Perplexity for Your Data](https://news.ycombinator.com/item?id=42388425) `hackernews` — 2024-12-11
  - [Show HN: Seleci – Pre-built AI agents that keeps your business running](https://news.ycombinator.com/item?id=47878237) `hackernews` — 2026-04-23
- Existing products in the signals mostly focus on one slice: analytics collection, chart rendering, anomaly alerts, or no-code reports, not a single opinionated dashboard for founders that unifies Stripe, HubSpot, Google Ads, and product events out of the box.
  - [npm: @vercel/analytics](https://www.npmjs.com/package/@vercel/analytics) `registries` — 2026-03-12
  - [npm: @kong-ui-public/dashboard-renderer](https://www.npmjs.com/package/@kong-ui-public/dashboard-renderer) `registries` — 2026-07-31
  - [Launch HN: Livedocs (YC W22) – Live data in your documents, without code](https://news.ycombinator.com/item?id=30735058) `hackernews` — 2022-03-19
  - [Launch HN: Orbiter (YC W20) – Autonomous data monitoring for non-engineers](https://news.ycombinator.com/item?id=22512972) `hackernews` — 2020-03-07
  - [Show HN: CamelAI – Perplexity for Your Data](https://news.ycombinator.com/item?id=42388425) `hackernews` — 2024-12-11
  - [Show HN: Seleci – Pre-built AI agents that keeps your business running](https://news.ycombinator.com/item?id=47878237) `hackernews` — 2026-04-23
- The data does not show a strong, specific gap around founder onboarding, metric definitions, or decision workflows; those are plausible, but not directly evidenced here.
  - [When DEV.to Stats Aren't Enough: Building My Own Memory](https://dev.to/pascal_cescato_692b7a8a20/when-devto-stats-arent-enough-building-my-own-memory-5cid) `devto` — 2026-01-18
  - [Google Analytics, SaaS, or self-hosted? How I chose my analytics stack](https://dev.to/sebhoek/google-analytics-saas-or-self-hosted-how-i-chose-my-analytics-stack-271g) `devto` — 2026-02-13
  - [Founder Dashboard SaaS Metrics: One View Without the Spreadsheet | MLDeep Blog](https://mldeep.io/blog/founder-dashboard-saas-metrics) `tavily`
  - [SaaS Dashboards: Types, Best Practices and Examples | NetSuite](https://www.netsuite.com/portal/resource/articles/erp/saas-dashboards.shtml) `tavily`
  - [SaaS Company Dashboard Example](https://www.geckoboard.com/dashboard-examples/finance/saas-company-dashboard) `tavily`

## How big the market might be

*Model estimate*

- This search found 2 named package competitors, with the largest at 150,647 monthly downloads.
  - [npm: @kong-ui-public/dashboard-renderer](https://www.npmjs.com/package/@kong-ui-public/dashboard-renderer) `registries` — 2026-07-31
  - [npm: survey-analytics](https://www.npmjs.com/package/survey-analytics) `registries` — 2026-07-28
- There are 3 first-hand complaints and 5 stated wants in the counted facts, which is enough to show recurring pain but not a flood of unsolved demand.
- The signals include 2 community forums with matching threads: community.home-assistant.io and discuss.elastic.co, showing the broader dashboard/analytics pain appears in technical communities too.
- Across the collected signals there are 20 GitHub items, 30 Hacker News items, 16 registry items, 10 Dev.to items, 5 intent items, 3 Discourse items, and 10 Tavily pages mentioning this space.

## What could go wrong

*Model estimate*

- This is a crowded category with many adjacent tools, so a generic dashboard will be hard to differentiate.
  - [npm: @vercel/analytics](https://www.npmjs.com/package/@vercel/analytics) `registries` — 2026-03-12
  - [npm: survey-analytics](https://www.npmjs.com/package/survey-analytics) `registries` — 2026-07-28
  - [npm: @kong-ui-public/dashboard-renderer](https://www.npmjs.com/package/@kong-ui-public/dashboard-renderer) `registries` — 2026-07-31
  - [npm: @scarf/scarf](https://www.npmjs.com/package/@scarf/scarf) `registries` — 2024-11-06
  - [Launch HN: Livedocs (YC W22) – Live data in your documents, without code](https://news.ycombinator.com/item?id=30735058) `hackernews` — 2022-03-19
  - [Launch HN: Orbiter (YC W20) – Autonomous data monitoring for non-engineers](https://news.ycombinator.com/item?id=22512972) `hackernews` — 2020-03-07
  - [Show HN: CamelAI – Perplexity for Your Data](https://news.ycombinator.com/item?id=42388425) `hackernews` — 2024-12-11
  - [Show HN: Seleci – Pre-built AI agents that keeps your business running](https://news.ycombinator.com/item?id=47878237) `hackernews` — 2026-04-23
  - [WebSync360/founder-analytics-dashboard](https://github.com/WebSync360/founder-analytics-dashboard) `github` — 2026-01-16
  - [amruthavedantham/startup-metrics-dashboard](https://github.com/amruthavedantham/startup-metrics-dashboard) `github` — 2025-07-30
- Several live products already cover slices of the workflow, including analytics collection, chart rendering, and automated alerts, which means buyers can assemble a stack instead of switching to a new dashboard.
  - [npm: @vercel/analytics](https://www.npmjs.com/package/@vercel/analytics) `registries` — 2026-03-12
  - [npm: @kong-ui-public/dashboard-renderer](https://www.npmjs.com/package/@kong-ui-public/dashboard-renderer) `registries` — 2026-07-31
  - [npm: @scarf/scarf](https://www.npmjs.com/package/@scarf/scarf) `registries` — 2024-11-06
  - [Launch HN: Livedocs (YC W22) – Live data in your documents, without code](https://news.ycombinator.com/item?id=30735058) `hackernews` — 2022-03-19
  - [Launch HN: Orbiter (YC W20) – Autonomous data monitoring for non-engineers](https://news.ycombinator.com/item?id=22512972) `hackernews` — 2020-03-07
  - [Show HN: CamelAI – Perplexity for Your Data](https://news.ycombinator.com/item?id=42388425) `hackernews` — 2024-12-11
- The strongest buying signals are price pain and convenience pain, not a demand for a new dashboard category, so the product may turn into a low-margin replacement tool.
  - [Show HN: Openpanel – An open-source alternative to Mixpanel](https://news.ycombinator.com/item?id=40439785) `intent` — 2024-05-22
  - [Visitor.js](https://news.ycombinator.com/item?id=3433492) `intent` — 2012-01-06
  - [Launch HN: Livedocs (YC W22) – Live data in your documents, without code](https://news.ycombinator.com/item?id=30735058) `hackernews` — 2022-03-19
  - [Show HN: CamelAI – Perplexity for Your Data](https://news.ycombinator.com/item?id=42388425) `hackernews` — 2024-12-11

## What to do this week

*Model estimate*

- Narrow the scope to one job, such as founder revenue monitoring, alerting on metric changes, or merging Stripe plus product analytics, instead of building a general-purpose dashboard.
  - [Launch HN: Livedocs (YC W22) – Live data in your documents, without code](https://news.ycombinator.com/item?id=30735058) `hackernews` — 2022-03-19
  - [Launch HN: Orbiter (YC W20) – Autonomous data monitoring for non-engineers](https://news.ycombinator.com/item?id=22512972) `hackernews` — 2020-03-07
  - [Show HN: Openpanel – An open-source alternative to Mixpanel](https://news.ycombinator.com/item?id=40439785) `intent` — 2024-05-22
  - [Show HN: CamelAI – Perplexity for Your Data](https://news.ycombinator.com/item?id=42388425) `hackernews` — 2024-12-11
  - [Show HN: Seleci – Pre-built AI agents that keeps your business running](https://news.ycombinator.com/item?id=47878237) `hackernews` — 2026-04-23
- Validate against people who already complain about dashboard overload and manual reporting, because those are the clearest first-hand pain points found here.
  - [Launch HN: Lazy Lantern (YC S19) – Detect Meaningful Patterns in Your Analytics](https://news.ycombinator.com/item?id=20679964) `hackernews` — 2019-08-12
  - [Launch HN: Livedocs (YC W22) – Live data in your documents, without code](https://news.ycombinator.com/item?id=30735058) `hackernews` — 2022-03-19
  - [Show HN: CamelAI – Perplexity for Your Data](https://news.ycombinator.com/item?id=42388425) `hackernews` — 2024-12-11
- Position it against the expensive or clunky tools people already mention, especially Mixpanel-style products and simple report builders.
  - [Show HN: Openpanel – An open-source alternative to Mixpanel](https://news.ycombinator.com/item?id=40439785) `intent` — 2024-05-22
  - [Launch HN: Livedocs (YC W22) – Live data in your documents, without code](https://news.ycombinator.com/item?id=30735058) `hackernews` — 2022-03-19
  - [npm: survey-analytics](https://www.npmjs.com/package/survey-analytics) `registries` — 2026-07-28
- If you build, make the first version opinionated: prewired metrics, alerts, and source connectors for founders, not a blank chart canvas.
  - [Launch HN: Orbiter (YC W20) – Autonomous data monitoring for non-engineers](https://news.ycombinator.com/item?id=22512972) `hackernews` — 2020-03-07
  - [Show HN: CamelAI – Perplexity for Your Data](https://news.ycombinator.com/item?id=42388425) `hackernews` — 2024-12-11
  - [Show HN: Seleci – Pre-built AI agents that keeps your business running](https://news.ycombinator.com/item?id=47878237) `hackernews` — 2026-04-23
  - [WebSync360/founder-analytics-dashboard](https://github.com/WebSync360/founder-analytics-dashboard) `github` — 2026-01-16

## Competitor strength

| Project | Stars | Downloads/mo | Activity |
|---|---:|---:|---|
| [npm: @kong-ui-public/dashboard-renderer](https://www.npmjs.com/package/@kong-ui-public/dashboard-renderer) | — | 150,647 | unknown |
| [npm: survey-analytics](https://www.npmjs.com/package/survey-analytics) | — | 101,288 | unknown |

## Domain names

- `analyticsfounder.com` — available
- `analyticsfounder.io` — available
- `analytics.com` — taken
- `getanalytics.com` — taken

---

Sources searched: hackernews (30), github (20), githubissues (none), discourse (3), intent (5), stackexchange (none), registries (16), tavily (10), devto (10)

Generated by Shows Its Work — https://showsitsworks.com/idea/an-analytics-dashboard-for-saas-founders
Findings link to their sources. Estimates are marked as estimates.