# an analytics dashboard for small agencies **There is demand for agency dashboards, but the search shows crowded generic tooling and no clear product just for small agencies.** Confidence: medium · 84 signals · checked 2026-08-01 [Full report with live links](https://showsitsworks.com/idea/an-analytics-dashboard-for-small-agencies) ## Who is already building this *From data* - @kong-ui-public/dashboard-renderer is a live npm package with 150,647 monthly downloads. It renders analytics charts from a JSON definition, so it already covers part of the dashboard-building problem. - [npm: @kong-ui-public/dashboard-renderer](https://www.npmjs.com/package/@kong-ui-public/dashboard-renderer) `registries` — 2026-07-31 - survey-analytics has 101,288 monthly downloads. It is a SurveyJS dashboard for visualizing and analyzing survey data with charts and tables, which is adjacent but not agency-specific. - [npm: survey-analytics](https://www.npmjs.com/package/survey-analytics) `registries` — 2026-07-28 - Vercel Analytics has 18,577,347 monthly downloads and provides real-time traffic insights, but it is a general web analytics product rather than a client-reporting dashboard for agencies. - [npm: @vercel/analytics](https://www.npmjs.com/package/@vercel/analytics) `registries` — 2026-03-12 - @scarf/scarf has 46,453,341 monthly downloads and is Google-Analytics-like reporting for npm packages, showing that analytics dashboards with attribution are already heavily used in other niches. - [npm: @scarf/scarf](https://www.npmjs.com/package/@scarf/scarf) `registries` — 2024-11-06 - OpenSearch Dashboards is a maintained Docker image with 23,238,611 pulls and 50 stars, but it is a general observability dashboard rather than an agency reporting tool. - [docker: opensearchproject/opensearch-dashboards](https://hub.docker.com/r/opensearchproject/opensearch-dashboards) `registries` - Apache APISIX Dashboard is a maintained Docker image with 12,138,414 pulls and 38 stars, again showing broad dashboard infrastructure rather than small-agency reporting. - [docker: apache/apisix-dashboard](https://hub.docker.com/r/apache/apisix-dashboard) `registries` ## What people actually say *From data* - "Hey everyone:waving_hand: I've been working with n8n for a while, and something I kept running into again and again was the challenge of delivering automations in a clean, client-friendly way." This is a first-hand complaint about packaging work for clients. - [How I Built a White-Label Client Dashboard for n8n](https://community.n8n.io/t/how-i-built-a-white-label-client-dashboard-for-n8n/258175) `discourse` — 2026-01-30 - "I work at a small agency and we currently handle reporting manually in Google Sheets. I want to move us to a proper dashboard tool that can pull data" This is a direct request from someone describing the workflow pain. - [Best dashboard solutions for agency client reporting?](https://www.reddit.com/r/analytics/comments/1uc9tyq/best_dashboard_solutions_for_agency_client) `tavily` - "Manual reporting eats 15-20 hours weekly." This is an article quote, not a first-hand complaint, but it matches the operational pain around agency reporting. - [Analytics for Agencies: Best Agentic Analytics Tools for Reporting](https://www.zoho.com/analytics/analytics-for-agencies.html) `tavily` - "Most startup failures aren't due to bad ideas, but slow/expensive technical execution." This is a founder speaking about delivery pressure, which is consistent with agencies wanting faster reporting setup. - [Show HN: I Help Startups Go from Idea to Revenue in 30-60 Days](https://news.ycombinator.com/item?id=44974327) `hackernews` — 2025-08-21 ## People asking to be sold to *From data* - "I want to move us to a proper dashboard tool that can pull data" This is explicit buying intent for a reporting dashboard. - [Best dashboard solutions for agency client reporting?](https://www.reddit.com/r/analytics/comments/1uc9tyq/best_dashboard_solutions_for_agency_client) `tavily` - "honestly I would pay for such a service if it comes with a nice little dashboard and some decent stats" This is a stated willingness to pay for dashboarding. - [Visitor.js](https://news.ycombinator.com/item?id=3433492) `intent` — 2012-01-06 - "I’m looking for a tool like this." The speaker describes dropping Mixpanel after pricing reached "$x,000 per month," which is a strong signal for a cheaper alternative. - [Show HN: Openpanel – An open-source alternative to Mixpanel](https://news.ycombinator.com/item?id=40439785) `intent` — 2024-05-22 - "Features I would pay for: Personal analytics dashboard" This is a direct list of paid features, even though it is for a personal product rather than an agency product. - [Free vs. paid: Would Twitter be better if you paid for it?](https://news.ycombinator.com/item?id=4279161) `intent` — 2012-07-23 - "we currently handle reporting manually in Google Sheets" The need to replace manual spreadsheet reporting is a clear purchase trigger if the tool reduces work. - [Best dashboard solutions for agency client reporting?](https://www.reddit.com/r/analytics/comments/1uc9tyq/best_dashboard_solutions_for_agency_client) `tavily` ## Where the opening is *Model estimate* - The signals do not show a product focused on small agencies that combines multi-client reporting, client-friendly presentation, and low setup effort in one place. - [How I Built a White-Label Client Dashboard for n8n](https://community.n8n.io/t/how-i-built-a-white-label-client-dashboard-for-n8n/258175) `discourse` — 2026-01-30 - [Analytics for Agencies: Best Agentic Analytics Tools for Reporting](https://www.zoho.com/analytics/analytics-for-agencies.html) `tavily` - [Best Self-Service Analytics Tools for Agencies (Compared by Client Usability + Multi-Client Scale) | Databox](https://databox.com/self-service-analytics-tools-agencies) `tavily` - [Marketing Reporting Software: Automated Dashboards for Agencies](https://dashthis.com) `tavily` - The closest tools are generic dashboard renderers, analytics SDKs, and broad agency reporting suites, not a narrow tool for small agencies with limited time and budget. - [npm: @vercel/analytics](https://www.npmjs.com/package/@vercel/analytics) `registries` — 2026-03-12 - [npm: survey-analytics](https://www.npmjs.com/package/survey-analytics) `registries` — 2026-07-28 - [npm: @kong-ui-public/dashboard-renderer](https://www.npmjs.com/package/@kong-ui-public/dashboard-renderer) `registries` — 2026-07-31 - [docker: opensearchproject/opensearch-dashboards](https://hub.docker.com/r/opensearchproject/opensearch-dashboards) `registries` - [docker: apache/apisix-dashboard](https://hub.docker.com/r/apache/apisix-dashboard) `registries` - [Best Self-Service Analytics Tools for Agencies (Compared by Client Usability + Multi-Client Scale) | Databox](https://databox.com/self-service-analytics-tools-agencies) `tavily` - [Marketing Reporting Software: Automated Dashboards for Agencies](https://dashthis.com) `tavily` - The search does not show a clear open-source or lightweight option aimed at agencies that still rely on Google Sheets for reporting. - [Best dashboard solutions for agency client reporting?](https://www.reddit.com/r/analytics/comments/1uc9tyq/best_dashboard_solutions_for_agency_client) `tavily` - There is no strong evidence here of automation for ingesting many client data sources and turning them into branded, client-ready dashboards with almost no manual setup. - [How I Built a White-Label Client Dashboard for n8n](https://community.n8n.io/t/how-i-built-a-white-label-client-dashboard-for-n8n/258175) `discourse` — 2026-01-30 - [Analytics for Agencies: Best Agentic Analytics Tools for Reporting](https://www.zoho.com/analytics/analytics-for-agencies.html) `tavily` - [Best Self-Service Analytics Tools for Agencies (Compared by Client Usability + Multi-Client Scale) | Databox](https://databox.com/self-service-analytics-tools-agencies) `tavily` - [Marketing Reporting Software: Automated Dashboards for Agencies](https://dashthis.com) `tavily` ## How big the market might be *Model estimate* - This search found 2 named package competitors, and both are still active enough to have recent registry activity, but they are generic rather than agency-specific. - [npm: survey-analytics](https://www.npmjs.com/package/survey-analytics) `registries` — 2026-07-28 - [npm: @kong-ui-public/dashboard-renderer](https://www.npmjs.com/package/@kong-ui-public/dashboard-renderer) `registries` — 2026-07-31 - The largest monthly package download figure seen was 150,647 for @kong-ui-public/dashboard-renderer, which shows real usage for dashboard rendering infrastructure. - [npm: @kong-ui-public/dashboard-renderer](https://www.npmjs.com/package/@kong-ui-public/dashboard-renderer) `registries` — 2026-07-31 - There were 2 first-hand complaints, 1 unsolved question, and 5 stated wants in the signals, which is enough to confirm demand but not enough to size the total market. - [How I Built a White-Label Client Dashboard for n8n](https://community.n8n.io/t/how-i-built-a-white-label-client-dashboard-for-n8n/258175) `discourse` — 2026-01-30 - [Google Analytics Embed API: Get property ID from variable with client url](https://stackoverflow.com/questions/44447324/google-analytics-embed-api-get-property-id-from-variable-with-client-url) `stackexchange` — 2017-06-09 - [Show HN: Openpanel – An open-source alternative to Mixpanel](https://news.ycombinator.com/item?id=40439785) `intent` — 2024-05-22 - [Visitor.js](https://news.ycombinator.com/item?id=3433492) `intent` — 2012-01-06 - [Best dashboard solutions for agency client reporting?](https://www.reddit.com/r/analytics/comments/1uc9tyq/best_dashboard_solutions_for_agency_client) `tavily` - The only matching community forum mentioned was community.n8n.io, so discussion is present but thin across communities. - [How I Built a White-Label Client Dashboard for n8n](https://community.n8n.io/t/how-i-built-a-white-label-client-dashboard-for-n8n/258175) `discourse` — 2026-01-30 - There are also broader analytics and dashboard products with very large usage, including Vercel Analytics at 18,577,347 downloads and Scarf at 46,453,341 downloads, which suggests the category itself is healthy. - [npm: @vercel/analytics](https://www.npmjs.com/package/@vercel/analytics) `registries` — 2026-03-12 - [npm: @scarf/scarf](https://www.npmjs.com/package/@scarf/scarf) `registries` — 2024-11-06 ## What could go wrong *Model estimate* - This space is crowded with generic analytics and dashboard tooling, so a small-agency product will need a sharper wedge than "analytics dashboard." - [npm: @vercel/analytics](https://www.npmjs.com/package/@vercel/analytics) `registries` — 2026-03-12 - [npm: survey-analytics](https://www.npmjs.com/package/survey-analytics) `registries` — 2026-07-28 - [npm: @kong-ui-public/dashboard-renderer](https://www.npmjs.com/package/@kong-ui-public/dashboard-renderer) `registries` — 2026-07-31 - [docker: opensearchproject/opensearch-dashboards](https://hub.docker.com/r/opensearchproject/opensearch-dashboards) `registries` - [docker: apache/apisix-dashboard](https://hub.docker.com/r/apache/apisix-dashboard) `registries` - [Best Self-Service Analytics Tools for Agencies (Compared by Client Usability + Multi-Client Scale) | Databox](https://databox.com/self-service-analytics-tools-agencies) `tavily` - [Marketing Reporting Software: Automated Dashboards for Agencies](https://dashthis.com) `tavily` - The strongest demand signals are about manual reporting and client-friendly delivery, not about analytics depth, so a product that is too feature-heavy may miss the real pain. - [How I Built a White-Label Client Dashboard for n8n](https://community.n8n.io/t/how-i-built-a-white-label-client-dashboard-for-n8n/258175) `discourse` — 2026-01-30 - [Analytics for Agencies: Best Agentic Analytics Tools for Reporting](https://www.zoho.com/analytics/analytics-for-agencies.html) `tavily` - [Best dashboard solutions for agency client reporting?](https://www.reddit.com/r/analytics/comments/1uc9tyq/best_dashboard_solutions_for_agency_client) `tavily` - Because the signals are mostly adjacent tools and articles, there is a risk that this is a packaging problem more than a new category problem. - [When DEV.to Stats Aren't Enough: Building My Own Memory](https://dev.to/pascal_cescato_692b7a8a20/when-devto-stats-arent-enough-building-my-own-memory-5cid) `devto` — 2026-01-18 - [Google Analytics, SaaS, or self-hosted? How I chose my analytics stack](https://dev.to/sebhoek/google-analytics-saas-or-self-hosted-how-i-chose-my-analytics-stack-271g) `devto` — 2026-02-13 - [10 Must-Have Marketing Dashboard Tools for Agencies](https://www.fanruan.com/en/blog/top-10-marketing-dashboard-tools-for-agencies) `tavily` - [Best Self-Service Analytics Tools for Agencies (Compared by Client Usability + Multi-Client Scale) | Databox](https://databox.com/self-service-analytics-tools-agencies) `tavily` - [Marketing Reporting Software: Automated Dashboards for Agencies](https://dashthis.com) `tavily` - Two package competitors with unknown activity plus many one-off repos means the competitive landscape here may be fragmented but shallow, which can hide real switching costs. - [npm: survey-analytics](https://www.npmjs.com/package/survey-analytics) `registries` — 2026-07-28 - [npm: @kong-ui-public/dashboard-renderer](https://www.npmjs.com/package/@kong-ui-public/dashboard-renderer) `registries` — 2026-07-31 - [nazarli-shabnam/travel-agency](https://github.com/nazarli-shabnam/travel-agency) `github` — 2025-05-21 - [prm4u/marketing](https://github.com/prm4u/marketing) `github` — 2025-09-18 - [Aarif5856/automation-platform](https://github.com/Aarif5856/automation-platform) `github` — 2025-10-04 - [KuchikiRenji/rising-dot-agency](https://github.com/KuchikiRenji/rising-dot-agency) `github` — 2026-01-26 - [timur123-star/Lumen-Analytics](https://github.com/timur123-star/Lumen-Analytics) `github` — 2026-05-09 - [nicola-empower/empower-command-centre](https://github.com/nicola-empower/empower-command-centre) `github` — 2026-07-05 - [upstackpilot0710/agency-lead-ops-saas](https://github.com/upstackpilot0710/agency-lead-ops-saas) `github` — 2026-03-09 - [AsfaQasim/ad-agency-campaign-os](https://github.com/AsfaQasim/ad-agency-campaign-os) `github` — 2026-04-03 - [naveen8875/smartlead-insights-dashboard](https://github.com/naveen8875/smartlead-insights-dashboard) `github` — 2025-08-27 - [Avi19-7/admybrand-analytics-dashboard](https://github.com/Avi19-7/admybrand-analytics-dashboard) `github` — 2025-07-30 - [banumariwan/campaign-dashboard](https://github.com/banumariwan/campaign-dashboard) `github` — 2025-12-09 - [digimetalab/aigency-suite](https://github.com/digimetalab/aigency-suite) `github` — 2025-12-01 ## What to do this week *Model estimate* - Start with one narrow promise: turn a small agency's monthly client metrics into a branded dashboard and report with minimal setup. - [How I Built a White-Label Client Dashboard for n8n](https://community.n8n.io/t/how-i-built-a-white-label-client-dashboard-for-n8n/258175) `discourse` — 2026-01-30 - [Best dashboard solutions for agency client reporting?](https://www.reddit.com/r/analytics/comments/1uc9tyq/best_dashboard_solutions_for_agency_client) `tavily` - Validate the wedge against manual Google Sheets reporting first, since that is the clearest explicit pain in the signals. - [Best dashboard solutions for agency client reporting?](https://www.reddit.com/r/analytics/comments/1uc9tyq/best_dashboard_solutions_for_agency_client) `tavily` - Build only the integrations small agencies actually ask for in this search, then measure whether they will pay to replace manual reporting. - [Show HN: Openpanel – An open-source alternative to Mixpanel](https://news.ycombinator.com/item?id=40439785) `intent` — 2024-05-22 - [Visitor.js](https://news.ycombinator.com/item?id=3433492) `intent` — 2012-01-06 - [Best dashboard solutions for agency client reporting?](https://www.reddit.com/r/analytics/comments/1uc9tyq/best_dashboard_solutions_for_agency_client) `tavily` - Test the product as a service or template before building a full platform, because the signals suggest people value speed and presentation more than deep analytics. - [How I Built a White-Label Client Dashboard for n8n](https://community.n8n.io/t/how-i-built-a-white-label-client-dashboard-for-n8n/258175) `discourse` — 2026-01-30 - [Analytics for Agencies: Best Agentic Analytics Tools for Reporting](https://www.zoho.com/analytics/analytics-for-agencies.html) `tavily` - [Best Self-Service Analytics Tools for Agencies (Compared by Client Usability + Multi-Client Scale) | Databox](https://databox.com/self-service-analytics-tools-agencies) `tavily` - [Marketing Reporting Software: Automated Dashboards for Agencies](https://dashthis.com) `tavily` - Use client-friendly dashboarding and white-label presentation as the first differentiator, since that pain appears more concrete than raw analytics features. - [How I Built a White-Label Client Dashboard for n8n](https://community.n8n.io/t/how-i-built-a-white-label-client-dashboard-for-n8n/258175) `discourse` — 2026-01-30 - [Analytics for Agencies: Best Agentic Analytics Tools for Reporting](https://www.zoho.com/analytics/analytics-for-agencies.html) `tavily` - [Best Self-Service Analytics Tools for Agencies (Compared by Client Usability + Multi-Client Scale) | Databox](https://databox.com/self-service-analytics-tools-agencies) `tavily` ## Competitor strength | Project | Stars | Downloads/mo | Activity | |---|---:|---:|---| | [npm: @kong-ui-public/dashboard-renderer](https://www.npmjs.com/package/@kong-ui-public/dashboard-renderer) | — | 150,647 | unknown | | [npm: survey-analytics](https://www.npmjs.com/package/survey-analytics) | — | 101,288 | unknown | ## Domain names - `agencydashboard.com` — taken - `agencydashboard.io` — available - `agency.com` — taken - `getagency.com` — taken --- Sources searched: hackernews (22), github (20), githubissues (none), discourse (2), intent (5), stackexchange (1), registries (16), tavily (8), devto (10) Generated by Shows Its Work — https://showsitsworks.com/idea/an-analytics-dashboard-for-small-agencies Findings link to their sources. Estimates are marked as estimates.