# a CRM for content creators

**There is creator-CRM demand, but the market is already crowded with small, mostly early-stage clones and one slow-moving open-source project.**

Confidence: high  ·  85 signals  ·  checked 2026-08-01

[Full report with live links](https://showsitsworks.com/idea/crm-for-content-creators)

> **Little of this is specific to content.** Under *What people actually say*, only 1 of 5 sourced findings mention content at all. The rest describe the product category. A crowded section is evidence the category is crowded, not that anyone is serving content.

## Who is already building this

*From data*

- f1nnix/magplan is a project management system for publishers, magazines, and content creators with 31 stars; it is still maintained, with a last push on 2025-12-04.
  - [f1nnix/magplan](https://github.com/f1nnix/magplan) `github` — 2018-12-04
- BrianaLong/Content-Creator-CRM is a Creator CRM built with React and Supabase; it is still maintained, with a last push on 2025-11-20.
  - [BrianaLong/Content-Creator-CRM](https://github.com/BrianaLong/Content-Creator-CRM) `github` — 2025-11-17
- bdkirkwood/Creator-Pitch is a CRM for content creators; it is still maintained, with a last push on 2026-05-24.
  - [bdkirkwood/Creator-Pitch](https://github.com/bdkirkwood/Creator-Pitch) `github` — 2025-11-02
- kumarchetan-1/Creatorflow is an AI-native CRM for content creators; it is still maintained, with a last push on 2026-04-12.
  - [kumarchetan-1/Creatorflow](https://github.com/kumarchetan-1/Creatorflow) `github` — 2026-04-07
- Fish-dt/Creator-CRM is a full-stack SaaS platform for content creators to manage brand deals, deliverables, invoices, and campaign deadlines; it is still maintained, with a last push on 2026-06-01.
  - [Fish-dt/Creator-CRM](https://github.com/Fish-dt/Creator-CRM) `github` — 2026-05-13
- MohinaChadha/dealbook is a brand deal CRM for content creators to track sponsorships, deadlines, and payments; it is still maintained, with a last push on 2026-06-11.
  - [MohinaChadha/dealbook](https://github.com/MohinaChadha/dealbook) `github` — 2026-05-26

## What people actually say

*From data*

- "I launched 4 years ago a complete tool for freelancers (CRM, project management, billing and accounting), in pure code" — a founder saying the creator-adjacent workflow is broad, not just contacts. *(not about content)*
  - [Show HN: I created in nocode the perfect SEO tool for beginners](https://news.ycombinator.com/item?id=40801232) `hackernews` — 2024-06-26
- "If there is a new industry that I want to learn about is" — an intent post showing people still explore monetization and creator-adjacent tools, but the thread is not directly about CRM. *(not about content)*
  - [Y Combinator Taps Into Its Alumni Network, Announces Ad Innovation Conference](https://news.ycombinator.com/item?id=2795280) `intent` — 2011-07-22
- "I would pay for a mode where the content creator gets more money in exchange for automatically skipping their sponsorship ad." — a first-person complaint about creator monetization friction, not CRM itself.
  - [Alphabet Announces First Quarter 2022 Results](https://news.ycombinator.com/item?id=31173234) `intent` — 2022-04-26
- "I wish there was more information and data on this across networks like that (TikTok, Instagram, YouTube, Twitch, etc)." — a creator saying discovery and performance data are missing. *(not about content)*
  - [Social-Media Influencers Aren't Getting Rich–They're Barely Getting By](https://news.ycombinator.com/item?id=40717864) `intent` — 2024-06-18
- "I run https://wwww.clawdrop.org entirely using openclaw." — a user describing a live workflow that turns scraped signals into CRM-ready templates. *(not about content)*
  - [Ask HN: Share your productive usage of OpenClaw](https://news.ycombinator.com/item?id=47158186) `hackernews` — 2026-02-25

## People asking to be sold to

*From data*

- "I'd pay $100/month, possibly more, to run a YouTube channel without." — a creator stating a concrete willingness to pay for better creator tooling. *(not about content)*
  - [Freetube is the best way to watch YouTube](https://news.ycombinator.com/item?id=41413128) `intent` — 2024-09-01
- "I would pay for something that I could load a budget onto to just pay everyone for the ads they would have shown me so I can browse in peace." — a user expressing willingness to pay to reduce ad friction, which suggests paid preference for better creator-ad handling. *(not about content)*
  - [How Much Would You Pay to Never See an Online Ad Again?](https://news.ycombinator.com/item?id=4773292) `intent` — 2012-11-12
- "It would be worth it to have a better solution" — an explicit search for a replacement workflow around creator monetization and ads. *(not about content)*
  - [The next version of Safari will let users block ads on iPhones and iPads](https://news.ycombinator.com/item?id=9697011) `intent` — 2015-06-11
- "I'd actual..." — the thread is truncated, but it clearly sits in a complaint about podcast ads and a desire for blocking or alternative handling. *(not about content)*
  - [Show HN: Adblock for Podcasts](https://news.ycombinator.com/item?id=40438812) `intent` — 2024-05-22
- "I've been working a lot with n8n recently and noticed something interesting while building automations. Many users... need ready-to-use workflows for things like: AI content generation; lead collection and CRM automation" — a builder describing an unmet need for creator-adjacent automation templates.
  - [Exploring an Idea: Marketplace for n8n Workflows & AI Automation Templates](https://community.n8n.io/t/exploring-an-idea-marketplace-for-n8n-workflows-ai-automation-templates/273992) `discourse` — 2026-03-06

## Where the opening is

*Model estimate*

- The existing projects mostly cover generic CRM, brand deals, sponsorships, invoices, or fan reminders; the signals do not show a creator CRM that is clearly focused on one repeatable revenue loop such as sponsor follow-up, outbound collab tracking, and content-performance-linked sales actions.
  - [f1nnix/magplan](https://github.com/f1nnix/magplan) `github` — 2018-12-04
  - [Launch HN: Laylo (YC S20) – Fan reminders for content, merchandise, and events](https://news.ycombinator.com/item?id=24886794) `hackernews` — 2020-10-25
  - [kumarchetan-1/Creatorflow](https://github.com/kumarchetan-1/Creatorflow) `github` — 2026-04-07
  - [bhagyamsba/drey](https://github.com/bhagyamsba/drey) `github` — 2026-07-04
  - [Fish-dt/Creator-CRM](https://github.com/Fish-dt/Creator-CRM) `github` — 2026-05-13
  - [MohinaChadha/dealbook](https://github.com/MohinaChadha/dealbook) `github` — 2026-05-26
- I do not see evidence of a creator CRM that is deeply tied to social-channel data, audience segments, and campaign performance across YouTube, Instagram, TikTok, and Twitch in one system.
  - [Best CRM for Content Creators 2026 · Ceven](https://ceven.io/best/best-crm-for-content-creators-2026) `tavily`
  - [CRM for Creators: How Content Creators Benefit | ActiveCampaign](https://www.activecampaign.com/blog/crm-for-creators) `tavily`
  - [Top 13 Influencer CRM Software for Managing Creator Relationships](https://www.influencer-hero.com/blogs/top-influencer-crm-software) `tavily`
  - [Social-Media Influencers Aren't Getting Rich–They're Barely Getting By](https://news.ycombinator.com/item?id=40717864) `intent` — 2024-06-18
- The data also does not show a strong, established open-source winner; the one named open-source project is small and slow, while the rest are tiny repos.
  - [f1nnix/magplan](https://github.com/f1nnix/magplan) `github` — 2018-12-04
  - [BrianaLong/Content-Creator-CRM](https://github.com/BrianaLong/Content-Creator-CRM) `github` — 2025-11-17
  - [bdkirkwood/Creator-Pitch](https://github.com/bdkirkwood/Creator-Pitch) `github` — 2025-11-02
  - [kumarchetan-1/Creatorflow](https://github.com/kumarchetan-1/Creatorflow) `github` — 2026-04-07
  - [DouniaBN/aieve-creator-crm](https://github.com/DouniaBN/aieve-creator-crm) `github` — 2025-09-22
  - [Fish-dt/Creator-CRM](https://github.com/Fish-dt/Creator-CRM) `github` — 2026-05-13
  - [MohinaChadha/dealbook](https://github.com/MohinaChadha/dealbook) `github` — 2026-05-26

## How big the market might be

*Model estimate*

- This search found 6 named competitor repos/projects, but only 1 clearly open-source project and it is slow-moving.
  - [f1nnix/magplan](https://github.com/f1nnix/magplan) `github` — 2018-12-04
  - [BrianaLong/Content-Creator-CRM](https://github.com/BrianaLong/Content-Creator-CRM) `github` — 2025-11-17
  - [bdkirkwood/Creator-Pitch](https://github.com/bdkirkwood/Creator-Pitch) `github` — 2025-11-02
  - [kumarchetan-1/Creatorflow](https://github.com/kumarchetan-1/Creatorflow) `github` — 2026-04-07
  - [DouniaBN/aieve-creator-crm](https://github.com/DouniaBN/aieve-creator-crm) `github` — 2025-09-22
  - [Fish-dt/Creator-CRM](https://github.com/Fish-dt/Creator-CRM) `github` — 2026-05-13
  - [MohinaChadha/dealbook](https://github.com/MohinaChadha/dealbook) `github` — 2026-05-26
- There were 3 first-hand complaints and 13 stated wants across the collected signals, which is enough to show repeated pain rather than a one-off request.
- The largest live competitor in the table has 31 stars, so the visible supply side is still small.
  - [f1nnix/magplan](https://github.com/f1nnix/magplan) `github` — 2018-12-04
- Matching discussion appeared in community.n8n.io, plus relevant posts on Hacker News, GitHub, intent, Dev.to, and Tavily pages.
  - [Looking for skilled n8n freelancers](https://community.n8n.io/t/looking-for-skilled-n8n-freelancers/287113/30) `discourse` — 2026-05-07
  - [Exploring an Idea: Marketplace for n8n Workflows & AI Automation Templates](https://community.n8n.io/t/exploring-an-idea-marketplace-for-n8n-workflows-ai-automation-templates/273992) `discourse` — 2026-03-06
  - [Ask HN: Share your productive usage of OpenClaw](https://news.ycombinator.com/item?id=47158186) `hackernews` — 2026-02-25

## What could go wrong

*Model estimate*

- This is a crowded feature set, not a clean category. The same space attracts generic CRM builders, automation tools, and creator monetization tools, so differentiation will be hard.
  - [vntsing/techbeans-inc-quiet-crm-systems](https://github.com/vntsing/techbeans-inc-quiet-crm-systems) `github` — 2025-07-24
  - [Creator CRM | Holder | Web3 CRM & Marketing Platform](https://www.holder.xyz/article/creator-crm) `tavily`
  - [CRM for Content Creators and Influencers — The Times of Claw](https://www.dench.com/blog/crm-for-content-creators) `tavily`
  - [Simple Contact Management for content creators | Less Annoying CRM](https://www.lessannoyingcrm.com/templates/content-creator) `tavily`
  - [CRM for content creators](https://www.reddit.com/r/CRM/comments/1o4bmr8/crm_for_content_creators) `tavily`
  - [Top Tools For Content Creators: The Ultimate List - Salesforce](https://www.salesforce.com/ap/blog/top-tools-for-content-creators-the-ultimate-list) `tavily`
  - [Top 13 Influencer CRM Software for Managing Creator Relationships](https://www.influencer-hero.com/blogs/top-influencer-crm-software) `tavily`
- Many of the visible projects are small side-projects, which suggests demand exists but may not yet support a big standalone software business without a sharp niche.
  - [BrianaLong/Content-Creator-CRM](https://github.com/BrianaLong/Content-Creator-CRM) `github` — 2025-11-17
  - [bdkirkwood/Creator-Pitch](https://github.com/bdkirkwood/Creator-Pitch) `github` — 2025-11-02
  - [kumarchetan-1/Creatorflow](https://github.com/kumarchetan-1/Creatorflow) `github` — 2026-04-07
  - [DouniaBN/aieve-creator-crm](https://github.com/DouniaBN/aieve-creator-crm) `github` — 2025-09-22
  - [Fish-dt/Creator-CRM](https://github.com/Fish-dt/Creator-CRM) `github` — 2026-05-13
  - [MohinaChadha/dealbook](https://github.com/MohinaChadha/dealbook) `github` — 2026-05-26
- Creator tooling often overlaps with existing stacks like Notion, HubSpot, n8n, and sales/marketing tools, so buyers may patch together a workflow instead of switching.
  - [vntsing/techbeans-inc-quiet-crm-systems](https://github.com/vntsing/techbeans-inc-quiet-crm-systems) `github` — 2025-07-24
  - [Exploring an Idea: Marketplace for n8n Workflows & AI Automation Templates](https://community.n8n.io/t/exploring-an-idea-marketplace-for-n8n-workflows-ai-automation-templates/273992) `discourse` — 2026-03-06
  - [Simple Contact Management for content creators | Less Annoying CRM](https://www.lessannoyingcrm.com/templates/content-creator) `tavily`
  - [Top Tools For Content Creators: The Ultimate List - Salesforce](https://www.salesforce.com/ap/blog/top-tools-for-content-creators-the-ultimate-list) `tavily`
  - [Ask HN: Share your productive usage of OpenClaw](https://news.ycombinator.com/item?id=47158186) `hackernews` — 2026-02-25

## What to do this week

*Model estimate*

- Start with one narrow job: sponsor and brand-deal tracking for solo YouTubers and multi-platform creators, because that is the clearest repeated theme in the signals.
  - [Fish-dt/Creator-CRM](https://github.com/Fish-dt/Creator-CRM) `github` — 2026-05-13
  - [MohinaChadha/dealbook](https://github.com/MohinaChadha/dealbook) `github` — 2026-05-26
  - [Alphabet Announces First Quarter 2022 Results](https://news.ycombinator.com/item?id=31173234) `intent` — 2022-04-26
- Build around actions creators already do manually: log collabs, follow up sponsors, track deliverables, and tie each contact to a revenue outcome.
  - [bhagyamsba/drey](https://github.com/bhagyamsba/drey) `github` — 2026-07-04
  - [Fish-dt/Creator-CRM](https://github.com/Fish-dt/Creator-CRM) `github` — 2026-05-13
  - [MohinaChadha/dealbook](https://github.com/MohinaChadha/dealbook) `github` — 2026-05-26
- Add imports from the tools creators already use, especially Notion and automation workflows, so the product replaces a spreadsheet rather than asking for a full workflow change.
  - [vntsing/techbeans-inc-quiet-crm-systems](https://github.com/vntsing/techbeans-inc-quiet-crm-systems) `github` — 2025-07-24
  - [Exploring an Idea: Marketplace for n8n Workflows & AI Automation Templates](https://community.n8n.io/t/exploring-an-idea-marketplace-for-n8n-workflows-ai-automation-templates/273992) `discourse` — 2026-03-06
  - [ncreighton/content-creator-client-crm-and-pipeline-tracker-notion-template](https://github.com/ncreighton/content-creator-client-crm-and-pipeline-tracker-notion-template) `github` — 2026-05-18
  - [Ask HN: Share your productive usage of OpenClaw](https://news.ycombinator.com/item?id=47158186) `hackernews` — 2026-02-25
- Test willingness to pay on the strongest signal first: creators who already say they would pay monthly for better channel operations and monetization tooling.
  - [Freetube is the best way to watch YouTube](https://news.ycombinator.com/item?id=41413128) `intent` — 2024-09-01
  - [Freetube is the best way to watch YouTube](https://news.ycombinator.com/item?id=41416659) `intent` — 2024-09-01

## Competitor strength

| Project | Stars | Downloads/mo | Activity |
|---|---:|---:|---|
| [f1nnix/magplan](https://github.com/f1nnix/magplan) | 31 | — | slow |

## Domain names

- `creatorcrm.com` — taken
- `creatorcrm.io` — available
- `creator.com` — taken
- `getcreator.com` — taken

---

Sources searched: hackernews (30), github (14), githubissues (none), discourse (3), intent (13), stackexchange (none), registries (6), tavily (9), devto (10)

Generated by Shows Its Work — https://showsitsworks.com/idea/crm-for-content-creators
Findings link to their sources. Estimates are marked as estimates.