# a CRM for fitness studios

**This is a crowded CRM category with live competitors, but the data does not show a clear studio-specific wedge beyond generic automation and retention.**

Confidence: high  ·  64 signals  ·  checked 2026-08-01

[Full report with live links](https://showsitsworks.com/idea/crm-for-fitness-studios)

> **Little of this is specific to fitness.** Under *What people actually say*, only 0 of 3 sourced findings mention fitness at all. The rest describe the product category. A crowded section is evidence the category is crowded, not that anyone is serving fitness.

## Who is already building this

*From data*

- Mindbody is a vertical CRM for wellness, fitness, and beauty studios, and there is already an MCP server built on top of it with 5 tools for AI agents.
  - [NoBanks/mindbody-mcp](https://github.com/NoBanks/mindbody-mcp) `github` — 2026-05-29
  - [Ask HN: Who is hiring? (May 2021)](https://news.ycombinator.com/item?id=27132421) `hackernews` — 2021-05-12
- PushPress is purpose-built for independent gyms, martial arts academies, strength gyms, and boutique studios; the HN job post shows it is still hiring in 2023.
  - [Gym Management Software | PushPress Top-rated gym software](https://www.pushpress.com) `tavily`
  - [Ask HN: Who is hiring? (October 2023)](https://news.ycombinator.com/item?id=37745242) `hackernews` — 2023-10-02
- Zen Planner, Glofox, Wodify, RhinoFit, Exercise.com, Teamup, and monday CRM are all being compared as gym CRM options in recent 2025-2026 web results.
  - [10 Best Gym CRM Software Reviewed In 2026](https://croclub.com/tools/best-gym-crm-software) `tavily`
  - [Gym Management Software | PushPress Top-rated gym software](https://www.pushpress.com) `tavily`
  - [CRM for gym](https://monday.com/s/crm-for-gym) `tavily`
  - [CRM for Fitness Studios: What to Use When Your Members ...](https://gleantap.com/crm-for-fitness-studios-what-to-use-when-your-members-demand-more) `tavily`
  - [The 19 Best Gym Management Software for 2026](https://www.getkisi.com/blog/best-gym-management-systems-compared) `tavily`
  - [What CRM are you using for your gym? Looking ...](https://www.reddit.com/r/gymowner/comments/1t9bopx/what_crm_are_you_using_for_your_gym_looking_for) `tavily`
- Live GitHub competitors include GymFlow, a multi-tenant gym management SaaS with CRM, billing, scheduling, check-in, gamification, POS, and India-first compliance, with 1 star and a last push in 2026-04; SetraFitnessCRM, a TypeScript vertical CRM for solo coaches and small studios, last pushed 2026-04-24; and Fitness-Studio-CRM, a Salesforce CRM solution, last pushed 2026-02-19.
  - [mnishanth02/gymflow](https://github.com/mnishanth02/gymflow) `github` — 2026-04-11
  - [kutluhangil/SetraFitnessCRM](https://github.com/kutluhangil/SetraFitnessCRM) `github` — 2026-04-24
  - [Rucha3104/Fitness-Studio-CRM](https://github.com/Rucha3104/Fitness-Studio-CRM) `github` — 2025-09-13
- Other live repos cover nearby needs: fitness-studio-ai for lead nurturing and CRM automation last pushed 2026-04-03, growthfit-os for AI-assisted CRM and operations last pushed 2026-07-31, and fitprotracker for a unified CRM and automation platform last pushed 2025-09-02.
  - [jamescw/fitness-studio-ai](https://github.com/jamescw/fitness-studio-ai) `github` — 2026-04-03
  - [caiomodesti/growthfit-os](https://github.com/caiomodesti/growthfit-os) `github` — 2026-07-31
  - [fitprotracker/.github](https://github.com/fitprotracker/.github) `github` — 2025-09-02
- There are also older or dead-ish competitors, like fit_studio last pushed in 2022 and click-and-go last pushed 2025-01-31, both aimed at customer or studio management.
  - [neffarrty/click-and-go](https://github.com/neffarrty/click-and-go) `github` — 2025-01-21
  - [MrGi89/fit_studio](https://github.com/MrGi89/fit_studio) `github` — 2018-03-28

## What people actually say

*From data*

- "Every workout tracker I've tried has the same limitation: it records what you did, but it doesn't..." This is a first-person complaint about tracking, not CRM, but it hints at unmet workflow beyond logging. *(not about fitness)*
  - [Logging workouts is solved. I'm building what comes after.](https://dev.to/arqamwd/logging-workouts-is-solved-im-building-what-comes-after-36cc) `devto` — 2026-07-13
- "I was part of both as well. I don't condone any of EA's behavior at the time, but the lawsuit benefited the lawyers way more than the artists and developers." This is not about studios CRM; it is the only intent signal found and it is off-topic. *(not about fitness)*
  - [EA: The Human Story (2004)](https://news.ycombinator.com/item?id=32109677) `intent` — 2022-07-15
- "I've been struggling with my own to-do lists for years. Apps like Todoist or Habitica are great for reminders, but they never quite push me over the edge when motivation dips." This is about motivation products, not studio CRM, but it shows people will pay for workflow nudges when basic tools fail. *(not about fitness)*
  - [Show HN: Focido – mobile app where real people motivate you to finish tasks](https://news.ycombinator.com/item?id=47169641) `hackernews` — 2026-02-26

## People asking to be sold to

*From data*

- "I wish there was a resolution to the situation that allowed EALA to continue as a major studio." This is the only stated want in the data, but it is unrelated to fitness studios and not a buying signal for this product.
  - [EA: The Human Story (2004)](https://news.ycombinator.com/item?id=32109677) `intent` — 2022-07-15

## Where the opening is

*Model estimate*

- The signals do not show a clear gap in basic gym CRM features; every obvious feature is already represented somewhere: memberships, billing, scheduling, attendance, waivers, follow-ups, renewals, trainer performance, and booking.
  - [Show HN: Duro (YC W23) – a marketplace for on-demand gym services](https://news.ycombinator.com/item?id=37932636) `hackernews` — 2023-10-18
  - [mnishanth02/gymflow](https://github.com/mnishanth02/gymflow) `github` — 2026-04-11
  - [houdinipapi/Fitness-CRM-Application](https://github.com/houdinipapi/Fitness-CRM-Application) `github` — 2024-06-24
  - [How Gyms, Fitness Studios & Personal Trainers Can Benefit from CRM Software | Townsquare Interactive](https://www.townsquareinteractive.com/blog/gym-crm-software) `tavily`
  - [10 Best Gym CRM Software Reviewed In 2026](https://croclub.com/tools/best-gym-crm-software) `tavily`
  - [Gym Management Software | PushPress Top-rated gym software](https://www.pushpress.com) `tavily`
  - [Rucha3104/Fitness-Studio-CRM](https://github.com/Rucha3104/Fitness-Studio-CRM) `github` — 2025-09-13
  - [CRM for gym](https://monday.com/s/crm-for-gym) `tavily`
  - [The 19 Best Gym Management Software for 2026](https://www.getkisi.com/blog/best-gym-management-systems-compared) `tavily`
  - [Suvam760/Gym-Management-System-](https://github.com/Suvam760/Gym-Management-System-) `github` — 2025-04-30
  - [NoBanks/mindbody-mcp](https://github.com/NoBanks/mindbody-mcp) `github` — 2026-05-29
- What is missing in the evidence is a specific workflow that fitness studios cannot get from Mindbody, PushPress, Zen Planner, Glofox, or the newer GitHub clones.
  - [Gym Management Software | PushPress Top-rated gym software](https://www.pushpress.com) `tavily`
  - [Rucha3104/Fitness-Studio-CRM](https://github.com/Rucha3104/Fitness-Studio-CRM) `github` — 2025-09-13
  - [caiomodesti/growthfit-os](https://github.com/caiomodesti/growthfit-os) `github` — 2026-07-31
  - [The 19 Best Gym Management Software for 2026](https://www.getkisi.com/blog/best-gym-management-systems-compared) `tavily`
  - [NoBanks/mindbody-mcp](https://github.com/NoBanks/mindbody-mcp) `github` — 2026-05-29
- There is no proof here that studios want a standalone CRM instead of all-in-one gym management software.
  - [Choosing the Best CRM for Your Fitness Studio | Zen Planner](https://zenplanner.com/blogs/choosing-the-best-crm-for-your-fitness-studio) `tavily`
  - [How Gyms, Fitness Studios & Personal Trainers Can Benefit from CRM Software | Townsquare Interactive](https://www.townsquareinteractive.com/blog/gym-crm-software) `tavily`
  - [Gym Management Software | PushPress Top-rated gym software](https://www.pushpress.com) `tavily`
  - [CRM for gym](https://monday.com/s/crm-for-gym) `tavily`
  - [The 19 Best Gym Management Software for 2026](https://www.getkisi.com/blog/best-gym-management-systems-compared) `tavily`

## How big the market might be

*Model estimate*

- This search found 10 Dev.to posts, 12 GitHub repos, 30 HN items, 3 registry hits, 8 web pages, and 1 intent signal.
  - [Logging workouts is solved. I'm building what comes after.](https://dev.to/arqamwd/logging-workouts-is-solved-im-building-what-comes-after-36cc) `devto` — 2026-07-13
  - [Show HN: Duro (YC W23) – a marketplace for on-demand gym services](https://news.ycombinator.com/item?id=37932636) `hackernews` — 2023-10-18
  - [mnishanth02/gymflow](https://github.com/mnishanth02/gymflow) `github` — 2026-04-11
  - [docker: studiosol/caddy](https://hub.docker.com/r/studiosol/caddy) `registries`
  - [Choosing the Best CRM for Your Fitness Studio | Zen Planner](https://zenplanner.com/blogs/choosing-the-best-crm-for-your-fitness-studio) `tavily`
  - [houdinipapi/Fitness-CRM-Application](https://github.com/houdinipapi/Fitness-CRM-Application) `github` — 2024-06-24
  - [How Gyms, Fitness Studios & Personal Trainers Can Benefit from CRM Software | Townsquare Interactive](https://www.townsquareinteractive.com/blog/gym-crm-software) `tavily`
  - [10 Best Gym CRM Software Reviewed In 2026](https://croclub.com/tools/best-gym-crm-software) `tavily`
  - [kutluhangil/SetraFitnessCRM](https://github.com/kutluhangil/SetraFitnessCRM) `github` — 2026-04-24
  - [Rucha3104/Fitness-Studio-CRM](https://github.com/Rucha3104/Fitness-Studio-CRM) `github` — 2025-09-13
  - [caiomodesti/growthfit-os](https://github.com/caiomodesti/growthfit-os) `github` — 2026-07-31
  - [neffarrty/click-and-go](https://github.com/neffarrty/click-and-go) `github` — 2025-01-21
  - [NoBanks/mindbody-mcp](https://github.com/NoBanks/mindbody-mcp) `github` — 2026-05-29
- The biggest usage number in the signals is a Docker image with 2,469,160 pulls, but it is unrelated to the product idea and should not be read as demand for fitness CRM.
  - [docker: studiosol/caddy](https://hub.docker.com/r/studiosol/caddy) `registries`
- At least 7 live GitHub projects in this search are trying to serve gyms or fitness studios with CRM or management features.
  - [mnishanth02/gymflow](https://github.com/mnishanth02/gymflow) `github` — 2026-04-11
  - [houdinipapi/Fitness-CRM-Application](https://github.com/houdinipapi/Fitness-CRM-Application) `github` — 2024-06-24
  - [jamescw/fitness-studio-ai](https://github.com/jamescw/fitness-studio-ai) `github` — 2026-04-03
  - [kutluhangil/SetraFitnessCRM](https://github.com/kutluhangil/SetraFitnessCRM) `github` — 2026-04-24
  - [Rucha3104/Fitness-Studio-CRM](https://github.com/Rucha3104/Fitness-Studio-CRM) `github` — 2025-09-13
  - [caiomodesti/growthfit-os](https://github.com/caiomodesti/growthfit-os) `github` — 2026-07-31
  - [fitprotracker/.github](https://github.com/fitprotracker/.github) `github` — 2025-09-02
- There were 0 first-hand complaints, 0 unsolved questions, and 1 stated want, so the demand evidence is thin even though the category appears active.

## What could go wrong

*Model estimate*

- This is a crowded market with established vertical platforms and many small clones, so a new CRM will be compared against full suite products immediately.
  - [10 Best Gym CRM Software Reviewed In 2026](https://croclub.com/tools/best-gym-crm-software) `tavily`
  - [Gym Management Software | PushPress Top-rated gym software](https://www.pushpress.com) `tavily`
  - [Rucha3104/Fitness-Studio-CRM](https://github.com/Rucha3104/Fitness-Studio-CRM) `github` — 2025-09-13
  - [caiomodesti/growthfit-os](https://github.com/caiomodesti/growthfit-os) `github` — 2026-07-31
  - [The 19 Best Gym Management Software for 2026](https://www.getkisi.com/blog/best-gym-management-systems-compared) `tavily`
  - [NoBanks/mindbody-mcp](https://github.com/NoBanks/mindbody-mcp) `github` — 2026-05-29
- The likely risk is building another feature-complete gym SaaS that is hard to displace and hard to differentiate.
  - [mnishanth02/gymflow](https://github.com/mnishanth02/gymflow) `github` — 2026-04-11
  - [houdinipapi/Fitness-CRM-Application](https://github.com/houdinipapi/Fitness-CRM-Application) `github` — 2024-06-24
  - [kutluhangil/SetraFitnessCRM](https://github.com/kutluhangil/SetraFitnessCRM) `github` — 2026-04-24
  - [Rucha3104/Fitness-Studio-CRM](https://github.com/Rucha3104/Fitness-Studio-CRM) `github` — 2025-09-13
  - [caiomodesti/growthfit-os](https://github.com/caiomodesti/growthfit-os) `github` — 2026-07-31
  - [fitprotracker/.github](https://github.com/fitprotracker/.github) `github` — 2025-09-02
- Because there are no strong complaints, you could spend time solving a problem studios do not actively describe in public.

## What to do this week

*Model estimate*

- Narrow the idea to one painful workflow that the big suites do poorly, such as renewal nudges, lead follow-up, or multi-location member communication.
  - [How Gyms, Fitness Studios & Personal Trainers Can Benefit from CRM Software | Townsquare Interactive](https://www.townsquareinteractive.com/blog/gym-crm-software) `tavily`
  - [Gym Management Software | PushPress Top-rated gym software](https://www.pushpress.com) `tavily`
  - [Rucha3104/Fitness-Studio-CRM](https://github.com/Rucha3104/Fitness-Studio-CRM) `github` — 2025-09-13
  - [caiomodesti/growthfit-os](https://github.com/caiomodesti/growthfit-os) `github` — 2026-07-31
  - [The 19 Best Gym Management Software for 2026](https://www.getkisi.com/blog/best-gym-management-systems-compared) `tavily`
- Talk to studio owners who already use Mindbody, PushPress, or Zen Planner and ask what they export into spreadsheets or do in email anyway.
  - [Gym Management Software | PushPress Top-rated gym software](https://www.pushpress.com) `tavily`
  - [Rucha3104/Fitness-Studio-CRM](https://github.com/Rucha3104/Fitness-Studio-CRM) `github` — 2025-09-13
  - [NoBanks/mindbody-mcp](https://github.com/NoBanks/mindbody-mcp) `github` — 2026-05-29
- If you build, start as an add-on or automation layer rather than a full replacement CRM.
  - [jamescw/fitness-studio-ai](https://github.com/jamescw/fitness-studio-ai) `github` — 2026-04-03
  - [caiomodesti/growthfit-os](https://github.com/caiomodesti/growthfit-os) `github` — 2026-07-31
  - [NoBanks/mindbody-mcp](https://github.com/NoBanks/mindbody-mcp) `github` — 2026-05-29
- Validate against the small-studio segment first, because several repos and listings explicitly target boutique gyms, solo coaches, and small studios.
  - [mnishanth02/gymflow](https://github.com/mnishanth02/gymflow) `github` — 2026-04-11
  - [kutluhangil/SetraFitnessCRM](https://github.com/kutluhangil/SetraFitnessCRM) `github` — 2026-04-24
  - [caiomodesti/growthfit-os](https://github.com/caiomodesti/growthfit-os) `github` — 2026-07-31
  - [neffarrty/click-and-go](https://github.com/neffarrty/click-and-go) `github` — 2025-01-21
  - [fitprotracker/.github](https://github.com/fitprotracker/.github) `github` — 2025-09-02

## Domain names

- `fitnessstudio.com` — taken
- `fitnessstudio.io` — available
- `fitness.com` — taken
- `getfitness.com` — taken

---

Sources searched: hackernews (30), github (12), githubissues (none), discourse (none), intent (1), stackexchange (none), registries (3), tavily (8), devto (10)

Generated by Shows Its Work — https://showsitsworks.com/idea/crm-for-fitness-studios
Findings link to their sources. Estimates are marked as estimates.