an analytics dashboard for small agencies

Interest over time From data

Hacker News stories mentioning dashboard reporting marketing (topic read as “agency dashboards”), by year — 6 in total, currently rising.

1. 1 2021
2. 0 2022
3. 2 2023
4. 0 2024
5. 2 2025
6. 1 2026

This counts discussion on Hacker News, not global search demand. For developer tooling the two move together; for a local service business they do not.

Who is already building this From data

• @kong-ui-public/dashboard-renderer is a live npm package with 150,647 monthly downloads. It renders analytics charts from a JSON definition, so it already covers part of the dashboard-building problem.

  • registries npm: @kong-ui-public/dashboard-renderer 2026-07-31

• survey-analytics has 101,288 monthly downloads. It is a SurveyJS dashboard for visualizing and analyzing survey data with charts and tables, which is adjacent but not agency-specific.

  • registries npm: survey-analytics 2026-07-28

• Vercel Analytics has 18,577,347 monthly downloads and provides real-time traffic insights, but it is a general web analytics product rather than a client-reporting dashboard for agencies.

  • registries npm: @vercel/analytics 2026-03-12

• @scarf/scarf has 46,453,341 monthly downloads and is Google-Analytics-like reporting for npm packages, showing that analytics dashboards with attribution are already heavily used in other niches.

  • registries npm: @scarf/scarf 2024-11-06

• OpenSearch Dashboards is a maintained Docker image with 23,238,611 pulls and 50 stars, but it is a general observability dashboard rather than an agency reporting tool.

  • registries docker: opensearchproject/opensearch-dashboards

• Apache APISIX Dashboard is a maintained Docker image with 12,138,414 pulls and 38 stars, again showing broad dashboard infrastructure rather than small-agency reporting.

  • registries docker: apache/apisix-dashboard

What people actually say From data

• "Hey everyone:waving_hand: I've been working with n8n for a while, and something I kept running into again and again was the challenge of delivering automations in a clean, client-friendly way." This is a first-hand complaint about packaging work for clients.

  • discourse How I Built a White-Label Client Dashboard for n8n 2026-01-30

• "I work at a small agency and we currently handle reporting manually in Google Sheets. I want to move us to a proper dashboard tool that can pull data" This is a direct request from someone describing the workflow pain.

  • tavily Best dashboard solutions for agency client reporting?

• "Manual reporting eats 15-20 hours weekly." This is an article quote, not a first-hand complaint, but it matches the operational pain around agency reporting.

  • tavily Analytics for Agencies: Best Agentic Analytics Tools for Reporting

• "Most startup failures aren't due to bad ideas, but slow/expensive technical execution." This is a founder speaking about delivery pressure, which is consistent with agencies wanting faster reporting setup.

  • hackernews Show HN: I Help Startups Go from Idea to Revenue in 30-60 Days 2025-08-21

People asking to be sold to From data

• "I want to move us to a proper dashboard tool that can pull data" This is explicit buying intent for a reporting dashboard.

  • tavily Best dashboard solutions for agency client reporting?

• "honestly I would pay for such a service if it comes with a nice little dashboard and some decent stats" This is a stated willingness to pay for dashboarding.

  • intent Visitor.js 2012-01-06

• "I’m looking for a tool like this." The speaker describes dropping Mixpanel after pricing reached "$x,000 per month," which is a strong signal for a cheaper alternative.

  • intent Show HN: Openpanel – An open-source alternative to Mixpanel 2024-05-22

• "Features I would pay for: Personal analytics dashboard" This is a direct list of paid features, even though it is for a personal product rather than an agency product.

  • intent Free vs. paid: Would Twitter be better if you paid for it? 2012-07-23

• "we currently handle reporting manually in Google Sheets" The need to replace manual spreadsheet reporting is a clear purchase trigger if the tool reduces work.

  • tavily Best dashboard solutions for agency client reporting?

Competitor strength From data

Counted, not judged. Only projects that expose a hard number — stars, downloads, last commit — appear here, so they stop looking identical to each other. Products with no public metrics are discussed above instead of being given a row they cannot fill.

• 2 package
• 2 first-hand complaints
• 5 stated wants
• 1 communities discussing it

Domain names From data

Checked live against the registry, built from the subject of the idea rather than the first words of the sentence. A literal check is a fact; a brandable suggestion would be noise.

• agencydashboard.com taken
• agencydashboard.io available
• agency.com taken
• getagency.com taken